Interviews

My app concept: create an app that provides all kinds of information about cosmetics, including different brands, instructions, ingredients, and shared reviews. Most importantly check the expiration date of a product.

Interviewee: Claire, Jennifer, Kana

Demographic info

• Claire: age 23, SMC student, she likes doing makeup before she goes out with her friends, or go on a date.
• Jennifer: age 26, musician, doing makeup every day.
• Kana: age 20, international student. She carries useful makeup when she goes out.

 

Person’s goals, needs

• Claire wants to learn different beauty techniques from this app, so she doesn’t have to look all over the internet to find the one she likes. She hopes this app could be professionally targeting people who love makeup and provide a comprehensive platform for people to search and share.
• Jennifer likes the idea of the app because it is convenient to check the expiration date of the product and see the instructions. Sometimes when she bought cosmetics and doesn’t know how to use it, scan the product could be a really useful function.
• Kana’s goal is to save time finding the beauty tutorials on youtube while she’s doing the make-up. She hopes that the app could give her more recommendations based on her preferred styles. She also likes the reminder that could remind her to do the skincare on time.

their perspectives

• Claire: a great app could help girls to organize their beauty products. its safe to know if this product is still usable or it is good for my skin.
• Jennifer: It’s nice to have such a beauty platform that collects all brands and information, there hasn’t been an app like this, it’s a great idea.
• Kana: It will be helpful to have this app that reminds me to do my skincare routine because sometimes I’m forgetful. I like the function that saves all my cosmetic information on the phone.

20 Questions to Answer

1. females
2. among 20-25 years old
3. currently, live in Los Angeles
4. they don’t have children
5. one of them was married
6. They would use the app at home or while shopping
7. They like Youtube because it has a lot of makeup tutorials, but its just a video app.
8. They are mostly students, and
9. They love makeup and care about their appearance.
10. They are interested because it helps them to develop makeup skills and build more confidence.
11. They are not trying to impress someone
12. people who are good at makeup
13. They often use Instagram
14. none
15. people who make makeup tutorials might drive my target to make decisions
16. It is a free app so everyone can afford it
17. They are accessible
18. Maybe not enough people as other apps, because it targets parts of people
19. I think my idea resonates with my interviewees on an emotional level because when they feel the same way as I am. The reason I wanted to create the app to provide convenience for them.
20. No

Persona

persona1